BACKGROUND INFORMATION 5
Chief Executive Officer of LEGOLAND
Stig Blicher (39) has been Chief Executive Officer of LEGOLAND
Günzburg, Bavaria, since June 2003. His work for the LEGO
Company goes back
more than ten years. In 1993, he started out on his career at the corporation's
headquarters in Billund, Denmark, where he was employed in various capacities in
the marketing, brand management and product development departments. In his
last capacity as Vice President he was responsible for the development and
marketing of the BIONICLE, LEGO Racers and LEGO Sports product lines
worldwide. Stig Blicher played a leading role in the buildup of BIONICLE, the
product with the most comprehensive franchising and licensing concept in the
entire LEGO Company portfolio and one of the company's most successful
products. Stig Blicher was born in 1964 in Noerresundby in the north of Denmark.
Having studied business and marketing at Aarhus university, he set out on his
professional career working for a global marketing consultation firm. He is married,
with 2 children.
Status: August 27, 2003
A note for the editor:
On May 17, 2002, LEGOLAND Deutschland opened its gates in Günzburg, Bavaria. The fourth Theme
Park of the LEGO Company worldwide was visited by more than 1.3 million guests in its first season.
On April 12, 2003, the Park entered its second season with a number of new attractions.
For more information and tickets, contact us under www.legoland.de or by telephone under +49
(0)8221 700 700.
LEGOLAND Deutschland GmbH
Marion Moormann, Press & PR Manager
Kristina Krupp, PR Officer
Annette Uhlmann, PR Officer
Phone: +49 (0)8221 700 221