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Pivot Point International, Inc. - successful cut a thon

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Pivot Point International, Inc. - successful cut a thon
H O W T O R U N A S U C C E S S F U L C U T - A - T H O N :
A cut-a-thon is an easy and flexible, cause-related marketing and fundraising event held at your
school, which involves the students, existing and new clients, management, your vendors and the
community. A cut-a-thon can run a single day, a week or even a month. Your academy can raise
money during the selected time period by donating a percentage of salon profits from one, all or
any chosen service.
A cut-a-thon provides a win-win opportunity for your school. It is a fun way to get the students
and instructors involved in an exciting project, increase your school's exposure in the community,
build new clients and help raise awareness and money for the National Center for Missing &
Exploited Children (NCMEC). For example, you can select a slow month and use a cut-a-thon
to boost traffic or target new clients by linking sales to charitable giving. Another idea is to use
the event to introduce a new service or promote a highly profitable service. Or, you can choose to
join in the nationwide effort that is happening on May 25, in observance of National Missing
Children's Day, and maximize your PR exposure!!
WHAT DO YOU NEED TO DO
Six to eight weeks before your event, decide the date(s), hours and what services will be included.
Don't forget to include skin and nail services if your school provides these.
We hope you'll join our nationwide effort on May 25, 2007!
Go to www.pivot-point.com and click on Cares for Kids to download templates for a poster, a flyer,
a press release and two Public Service Announcements (PSAs), which you can use to promote
your event.
Budget permitting, develop an ad for your community newspaper.
Ask your vendors to support the cut-a-thon by donating money or product for giveaways at
the event.
Sponsor competitions between classes or campuses to see who raises the most money. Reward
the winner(s) with prizes such as free clinic services or a class/school party.
Show the video message from John Walsh, co-founder of the NCMEC, to your students,
staff and clients, which is available from Pivot Point. This inspiring video is a great way to
build support.
SOME IMPORTANT CUT-A-THON TIPS FOR STUDENTS
Perform a professional service just as you would in a salon.
Work on your speed. After all, the more services you are able to perform, the more successful
your cut-a-thon will be.
Be knowledgeable about what you are asking people to support. For more information on the
NCMEC, go to www.missingkids.com or www.pivot-point.com and click on Cares for Kids.
Smile, be polite and, most important, be enthusiastic.
Thank people for supporting the event.
EVERY CHILD
DESERVES
A CHILDHOOD
successful_cut-a-thon.indd 1
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