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20 Critical Steps To Having A Successful Web Site
by
Howard Jackson, MAI
©®TM
Myth: I've just had someone design a web page and I have my web own address.
Business will now come pouring in.
Reality: Just because you have a web page you will be lucky to even get one hit unless
you implement the following steps. Just because you have the best looking site if people
can't find it , the site is useless.
The following article is simplified and the effective implementation of a successful web site
does require substantial technical expertise.
1. Concept This article assumes that you have a viable operating business and concept
to begin with. It might be a good idea to carefully review the concept. This is a whole study
unto itself. The business model must make sense on paper. The internet won't transform
an unworkable model into a workable one. Be unique. Provide value. Prepare a unique
selling proposition. Answer the question, "Why you or your product?"
2. Content Now we are getting technical. A web page ultimately has to be translated into
HTML code ( Hyper text markup language ). In the rear of this article there is a sample of a
web page's HTML code with the title, meta tags, key words and description. This is a
whole study unto itself.
Fancy, eye catching displays can also be placed on your web page. However, they can
take time to load thus potentially scaring off viewers. See
www.flash.net
for some
examples of graphics. There are other places. These are typically written in JAVA, a
cross platform application ( can be viewed by many different web browsers). They are
often called JAVA applets. Other types are called JAVA script, CGI script etc.
Make sure you have an email address and ultimately a provision for e-commerce although
not necessary initially.
You then must obtain a domain name before you can to to the next step. For example, you
