6
one.com, Webpronews.com, Digitalwork,com, Internetday.com
18. Track results of you visitors to your web site. There are services that can track visitors
to your site, who they were, when, were they repeats. Some of the major ones are
Visitrack, Sitetracker.
19. Initiate discussion questions or discussion groups. This encourages potential clients
to interact with you. It can be an excellent tool to initiate a relationship and or maintain one.
20. Look at the log files of keyword or phrases types into the search engines. It can give
you an idea of what people are searching for.
This article had presented the technical basics of how to devise and implement a
successful web site. Any questions or feedback please contact the author at
info@integratedreal.com
ADDENDA
HTML language of how the start of a web page should look. These are the basics. Note
the placement of the keywords and meta tags.
<html>
<head>
<meta http-equiv=
"Content-Type"
content=
"text/html; charset=windows-1252"
>
<meta name=
"GENERATOR"
content=
"Microsoft FrontPage 4.0"
>
<meta name=
"ProgId"
content=
"FrontPage.Editor.Document"
>
<title>
HOWARD JACKSON'S YEAR 2000 REAL ESTATE MARKET FORECAST©®TM
</title>
<META NAME=
"keywords"
CONTENT=
"Market forecast, industrial, office, retail,
Appraisals, finance, equity development financing, real estate,
expert witness testimony, tax certiorari, consulting, appraising, tenant representation,
APPRAISALS, EXPERT WITNESS TESTIMONY, EQUITY DEVELOPMENT
FINANCING"
>
<META NAME=
"description"
CONTENT=
"Market forecast Real Estate Appraisals, expert