Integrated Real Estate Services stepstohavingsuccessfulwebsite Page 4
4
someone browses another site they see your web address and might come to your site.
8. Acquire visitor's email addresses and request permission to send information. This is
a way to get a list of people who might use your service or product. You could then
continue to remain in touch with them. Many people don't like to fill out anything for fear of
being "spammed" ( receiving unwanted junk e-mail).
9. Publish monthly or quarterly E-mail newsletter. This is another creative way of staying in
touch. It gives the reader (potential or existing client or customer) something of value for
free and maintains a relationship.
10. Join a Banner Exchange Program i.e. linkexchange
www.linkexchange.com
This is a
way of placing reciprocal "banners" or advertising on other sites. There are a number of
different theories of how effective this would be. It depends on the product and target
audience. A lot of banner advertising could also "clutter" your web site. That is the trade
off.
11. Purchase advertising including banner advertising on other sites. This is basic
advertising. It depends on where the advertising is being hosted, the audience viewing the
advertising, your product or service.
12. Advertise in other email newsletters.
13. Use targeted email lists.
