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appear in the top 10 results. This also tends to question the usefulness of that search
engine's database of information.
Because of this, web masters and companies continue to try to get into the top 10 results
by "playing games" with the search engines. This area also is very technical. Some of the
things that they do are continuous re-submissions of their web site, using bridge pages,
portal pages, creative re-directs etc.
The bottom line is that search engines should be checking for content relevancy not
anything else. Additionally they should insure basic honesty (truth in advertising).
Submission to search engines takes a lot of time to register your URL. You have to log
into each search engine, go to the part that says "Add URL", fill out the form, submit and
then follow through. There are submission engines that will do this for you. One such
submission engine is selfpromotion.com .
Also consider paying for "hits" to your site. There are several sites that can provide you
with well targeted traffic for pennies a visitor. Such sites are goto.com and realnames.
4. Never miss an opportunity to display your URL. Such places would be your business
card, stationery, advertising etc.
5. Promote your website on an ongoing basis. Use traditional methods i.e. display
advertising, press releases, direct mail. Be patient, it takes time. Continuing promotion
over the long term will get the desired results and then some. It will be an investment that
will pay 10 times over.
6. Offer something for free. It could be a free article, initial consultation, gift. Something
that will cause the person visiting your site to stay there and get further involved.
7. Develop referral links on other sites. See if you can get other sites to place your web
address (URL) on their site. You would probably have to do that for them. This way if
