2
can use
www.register-it.com
to get a domain name. The domain name is know as your
URL (universal resource locator). For example,
www.laborlawyer.com
Of course it is not
that easy but I think you get the idea. Most likely it will be the name of your firm.
Design - This is just like any basic sale and advertising. Keep in mind that potential
customers will be viewing your web site over a computer screen of unknown size and
quality.
Quality presentation, detailed but not overbearing, ease of navigation, double
check to see the site is working properly.
See end of article for these
Write Page title
List key words
Write page description
Put in a hit counter
This is where a search engine gathers specific information about your web site. The
discussion is very technical but at the end of this article is an example of how to do it. A tip
- when you are at most any web page if you click "edit", "view", "source" you can view the
exact HTML code that created that web page. You can pick up some ideas.
3. Once this is done the next major task is to submit your URL (web address) to the major
search engines such as Yahoo, Northern Lights, Webcrawler etc. the rational being that if
you don't submit you NEVER will be found.
The next major task is that when people search for firms like yourself, you would like to
appear in the top 10 results - a MAJOR feat of accomplishment. How this is done is
another major, technical area of discussion.
The search engines began by organizing and communicating mainly textual documents
focused on a single concept geared to communicate academic, technical and scientific
data and information to a thin band of researchers. Presently, the web pages being
searched have multiple concepts, slick advertising, graphics and even movies as content.
Existing search engine technology is not well equipped to deal with this. What it boils
down to is that we are letting sub-optimal search algorithms ( a mathematical methodology
of solving something) decide what is
relevant with regards to a particular search.
Here are a few examples of how the search engine produces what it considers a relevant
response and it is obvious that it is not. Thus summarizing the search engine dilemma.
For example, if you were to search for "New York restaurants" there are over 2,000 +/- that
would qualify. Which group belong in the first 10 results ( the first screen)? Effectively,
there will never be an effective algorithm to produce the "10 best". Another example, a
search for "auto insurance" produces results. State Farm, the largest auto insurer did not
