BabyCenter Baby Center Rates Close Dates Page 1
ADVERTISING RATES
and CLOSE DATES
Discounts:
Frequency Discounts available upon request.
Please contact your BabyCenter Account Manager.
Notes:
- Black and White rates--less 15% off four-color rates
- All gross rates are 15% agency commissionable
RATE BASE PER EDITION
500,000
Four Color Advertisements
Gross Rates
Spread
$90,000
Page
$45,000
2/3 Page, Vertical or Horizontal
$35,400
Digest-sized
$27,720
1/2 Page, Vertical or Horizontal
$27,720
1/3 Page, Vertical or Square
$19,200
Premium Positions
Cover 2 Page 1
$99,000
Cover 3
$49,560
Cover 4
$56,280
Inserts*
SSI (Single Sheet Insert) 70#
$47,500
BRC 4
" x 6" Supplied
$17,500
Twice annually, BabyCenterTM magazine publishes four
different editions, each targeted to specific stages of
pregnancy and new motherhood. This stage-based
format allows advertisers to select the edition or
editions that best meet their marketing goals to
reach the right prospects at just the right time:
2nd Trimester Edition
3rd Trimester Edition
Birth 3 Months Edition
Baby 4-6 Months Edition
STAGE
ISSUE DATE
SPACE CLOSE DATE
START SHIP DATE
Birth 3 Months
FEBRUARY
January 9, 2006
February 10, 2006
2nd Trimester
MARCH
February 6, 2006
March 17, 2006
Baby 4-6 Months
APRIL
March 6, 2006
April 14, 2006
3rd Trimester
JUNE
April 24, 2006
June 1, 2006
Birth 3 Months
AUGUST
June 29, 2006
August 7, 2006
2nd Trimester
SEPTEMBER
August 7, 2006
September 14, 2006
Baby 4-6 Months
OCTOBER
September 8, 2006
October 12, 2006
3rd Trimester
NOVEMBER
October 23, 2006
November 29, 2006
Note: ALL FRACTIONAL ADS Close 2 weeks prior to published space close date
EDITION SCHEDULE
* Additional insert rates available upon request
