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BabyCenter - Baby Center Mag PR 6 6
any other month. During February 2005, 52% of the pregnant women who joined BabyCenter were in their first
trimester of pregnancy.

According to BabyCenter editor in chief Jim Scott, who will oversee the launch, the magazine will offer completely
original content, with many articles designed to let readers interact with one another and other special tools and
features online. BabyCenter has assembled an all-star team of editors and designers to develop the magazine, led by
publishing veterans Scott and executive editor Nina Martin.

Readers will receive the edition of BabyCenter magazine most closely tailored to their stage of pregnancy or
parenthood at the time they registered for a subscription. The first issue, customized around "Pregnancy 4-6
months", will be published in September 2005. Second issue: "Pregnancy 7-9 months", to be published in
November 2005. Editions to be published during the first quarter of 2006 include "Baby Birth-3 months" and "Baby
4-6 months." Scott said each edition will be updated throughout the year to reflect the latest pregnancy and
parenting news, research, and trends.

About BabyCenter®
Founded in 1997, BabyCenter LLC operates
, the most visited online resource for new and
expectant parents,
, the leading online resource for parents of children ages 2 to 8, and , the leading U.K. resource for new and expectant parents. Offering extensive, medical
advisory board-approved content, BabyCenter's Web sites attract over 3.5 million visitors each month, as measured
by comScore Media Metrix, and have been honored with numerous awards, including an Online Journalism Award.
In addition, offers an array of interactive tools, a supportive online community, a premium
subscription service, and an online store featuring thousands of products for parents and children.


Gretchen Harding, BabyCenter Marketing Manager

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