BabyCenter Baby Center Mag Overview Page 4
Circulation
FREQUENCY
Each edition will be published twice per year, for a total of eight issues published
annually.
Edition I
2
nd
Trimester
Publishes March & September
Edition II
3
rd
Trimester
Publishes May & November
Edition III
Birth 3 Months
Publishes January & July
Edition IV
Baby 4-6 Months
Publishes March & September
RATE BASE
·
Rate base of 500,000 per issue,
guaranteed
DISTRIBUTION
·
Distributed by request to BabyCenter.com registrants, who subscribe by
providing their due date and home address on-line
·
Mailed direct to the home at the beginning of each stage of pregnancy or new
motherhood. Rolling distribution of each edition, over a six-month period.
·
No 6-8 week subscription lag time for subscribers. BabyCenter magazine can be
mailed as soon as 10 days from when the subscription is requested.
·
Supplemental ob/gyn distribution for first two prenatal editions.
