What's Different About This Magazine?
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Customized, stage-based editions so every page of every issue has reader
relevance
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Interactivity woven into the DNA of the magazine for tech-savvy appeal
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Built on the vibrant community of BabyCenter.com, the largest access point to
the mom market
Why it Works
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Immediate, positive brand recognition, a by-product of the remarkable success
of BabyCenter online
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A format that reflects the lifestyle and sensibility of Gen X and Gen Y
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Written directly for each stage of pregnancy and baby's early infancy
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Targeted editorial that drives deeper reader engagement
The Team Behind the Magazine
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Led by industry notables Jim Scott, editor in chief, award-winning executive
editor Nina Martin, and launch art director for In Style & Allure, Rip Georges
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Supported by an editorial and design team with a combined 70+ years
experience at magazines such as Health, Parenting, Child, and Baby Talk
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21-member medical advisory board
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4 million+ pregnant and new moms who
come to BabyCenter.com monthly
Benefits of
Advertising
·
A one-of-a-kind platform
that reaches her first
·
The most relevant and
engaging environment
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Integrated on and offline
opportunities designed to
deliver a competitive edge
