BabyCenter Baby Center Mag Overview Page 2
Introducing
The Stage-Based Companion to Pregnancy & Early Parenthood
BabyCenter--the #1 web site for expectant and new moms--is launching the
first and only stage-based magazine that gives women the critical information they
want and need - exactly when they need it. Within the universe of baby and
parenting publications, BabyCenter magazine stands apart, offering four unique,
targeted editions: 2
nd
trimester, 3
rd
trimester, Birth 3 months and
Baby/4-6 months. Such laser focus eliminates waste and increases ad effectiveness.
Building on the overwhelming success and unparalleled reach of the BabyCenter
web site, with its 4 million+ unique visitors each month, this vibrant on line
community and rich content are brought to life in the pages of a stylish,
contemporary magazine designed with the 21
st
Century Mom in mind. Each
edition focuses on the specific needs and lifestyle/lifestage of new moms and
moms-to-be at each critical stage of pregnancy and early infancy.
Unusual in the parenting category, BabyCenter magazine will be delivered
direct-to-home, by request - at the beginning of each corresponding stage of
pregnancy and new parenthood.
Together with BabyCenter.com,
the launch of BabyCenter
magazine signals a more
strategic and more effective
approach to marketing to the 21st
Century consumer. Advertisers
benefit from early reach, a
targeted, high-impact platform,
and as a result, a more immersed,
more engaged reader - all at the
right time, in the right place.
