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BabyCenter - Baby Center Mag Mission Final

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BabyCenter - Baby Center Mag Mission Final
For more information, please contact your BabyCenter sales representative or call the New York Sales Office at 212.209.3920.
Our Mission:
· to give expectant and new moms exactly the information, tools, and resources
they need to face each stage of pregnancy and motherhood with joy and
Our Approach:
· BabyCenter is the first truly stage-based parenting magazine. Every article in
every issue is tailored to a reader's interests at that precise moment in her life--
with ideas, insights, and real-world advice informed by BabyCenter's unique
access to millions of loyal online users.
Our Core Subjects:
· include prenatal and postpartum health, infant development, parenting
concerns, and the emotions of new motherhood, plus solid service on eating well,
staying fit, looking good, and other lifestyle topics.
Our Online Advantage:
· includes thousands of existing articles, polls, quizzes and other online tools, and
unparalleled resource that helps us understand expectant and new moms better
than any other parenting magazine--and allows us to track how their emotions
change from week to week. With 5.5 million users a month, we
also start with a loyal reader base other magazines only dream of. While the
magazine will be a stand-alone product, we'll constantly refer readers back to the
site for more information and tools.
Our Target Reader:
· the full range of pregnant women and new moms, from 18 to 44. But most are in
their 20s to late 30s--Generation X and Y.
Our Look:
· is simple and user-friendly, infused with fresh, energetic colors and filled with
high-quality photography that reflects the sweetness and messiness of real life.
Our Voice:
· is reassuring, inclusive, proactive, engaging and real--designed to help a
woman feel relaxed and ready for the challenges ahead.
Our Reader's Goal:
· is to be the best mother she can possibly be, and our goal is to give her
everything she needs to succeed--when she needs it.

Other Documents:
Baby Center Mag Overview, Baby Center Mag PR 6 6, Baby Center Rates Close Dates, NEWS 12 28 2003 105624, nbn 111004reprint, designerinfoadvertisingpack, 5Step, samplepacks, HH MEDIAKIT Y 04 M 07 D 17, Forecast 2001, stepstohavingsuccessfulwebsite, 125681, 112488, index, 19990405, Mac, lub, Say Itand Win Contest Rules 2005, breast xmas rules dec 2004, Take Your Pick RULES, WSEN WFBL Rules, Accountant Office Admin EOC 0605, Technician ET 02 0805, faq, All American Hats Catalog, All American Hats Catalog, newspsr, 2construction, 4budget, Adserver Flash Creative Specs, 07 C 0109 A Baby Email App NOCROPS 2, Divas e Brochure, spectrum, List Of Opportunities, Family Camping Tips, rest for sale, Hatshack Mail Order Form, LV AR 2002 final, sc questionair, LANSA 73, 1 33, 2007 07 09, 2007 07 16, 2007 07 23, Renderosity Media Kit 2006, APB 2001, Intl Sub PDF, BULB ORDER FORM, cat proposal, latest reform 2 20 03, reform draft,

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