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CASE STUDY 4: Sentius Corporation
Sentius Corporation is an Internet infrastructure and services com pany dedicated to
global corporations who aspire to m ak e their e-business and web m ark eting m ore
effective. T he com pany is the creator of RICHLINK, the world's first patented,
Internet-based service which autom atically adds rich contextual inform ation to web
pages which instantly pop up at the user's request. Corporations use Richlink content
enrichm ent services to enhance user experience and loyalty at the point of im pact
while increasing the value and revenue potential of online content. Sentius custom ers
include Apple, Asahi.com (Japan's #1 news provider), JET RO and J-wom en. SDEI
provides a dedicated offshore developm ent team that helps in developm ent and
m aintenance of Sentius technology. W e provide support in Java, XML, JSP is
developm ent of the tool.
Industry/M arket
Autom ated content enrichm ent
Applications/Solutions
(a) Java 2 Platform , Enterprise Edition (J2EE)
(b) XML (T ool used: XML Spy 3.5)
(c) JSP (T ool used: JBuilder 4.0)
Key Business Challenges
(a) Increasing pressure to create m ore robust, reliable and scalable application.
(b) Need to conduct business in real tim e, across 24 tim e zones.
(c) T o introduce standard data form at for database interchange flexibility across
various applications and platform s.
(d) Meet tight im plem entation schedules.
(e)
T o develop the web based application, which are server and platform
independent.
Key Business Solution
(a) Enhance scalability, portability and interoperability, which are achieved by
using Java technologies lik e J2EE.
(b) Adopt a universal form at for structured docum ents and data on the W eb lik e
XML, which allows the flexibility in interchanging the inform ation across the
database.
(c) Using a reliable enterprise database lik e Oracle.
What it w as earlier?
Sentius was using the proprietary solution earlier for handling all the client specified
annotations and standard dictionaries for richlink ing the web content. T echnologies
used for this were PERL, VC++, MS Access, JavaScript, HT ML and som e of the
