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CASE STUDY 3: Target Mining Corporation
T M C offers a sophisticated data m ining platform integrated with an Internet-based,
ASP delivery system for prom otions, targeted specifically to custom ers with relevant
purchasing histories - whether those purchases were m ade online or offline. T MC's
platform is capable of doubling and tripling revenues for retailers such as W alMart and
Km art by targeting prom otions based on the buying habits of a large custom er base.
And because T MC's system also work s as an ASP m odel, there is no need to install
com plicated hardware and software at the client site or support the cost of an in-
house technical staff.
Industry/M arket
Data m ining for T argeted Prom otions
Applications/Solutions
1. Java 2 Platform , Enterprise Edition (J2EE)
2. XML (T ool used: XML Spy 3.5)
3. JSP (T ool used: JBuilder 4.0)
4. Java Beans (for distributed com puting)
Key Business Challenges
(a) Create a robust application to track both online and offline purchasing history
of the consum er
(b) T o introduce standard data form at for database interchange flexibility across
various applications and platform s.
(c) Meet tight im plem entation schedules.
Key Business Solution
(a) Enhance scalability, portability and interoperability, which are achieved by
using Java technologies lik e J2EE.
(b) Adopt a universal form at for structured docum ents and data on the W eb lik e
XML, which allows the flexibility in interchanging the inform ation across the
database.
(c)
Developing the web based application, which are server and platform
independent.
What it w as earlier?
(a) Online display of purchase details.
(b) Users sent m ail to ccRewards site and they were parsed and stored in the
database against the user-ID.
(c) Display all the details in a easy to understand form at thus freeing the user from
opening the m ultiple purchase em ail in his account instead he can see all the
details at one point in the form of table.
