Chapter 2 Word Choice
77
sound alike words: flak/flack,
prospective/perspective, council/counsel
Look at these sound-alike words that MEAN nothing alike.
FLAK is gunfire, usually anti-aircraft artillery.
FLAK is also strong criticism.
A public relations person is a FLACK.
(And remember, spelling DOES matter; think of all those supers.)
"Prospective" is likely or expected to happen or to become.
v
She is the PROSPECTIVE candidate for the producer job.
"Perspective" is, among other meanings, a point of view.
v
From my PERSPECTIVE, it's just a matter of time before the
marketing director is history.
A "council" is a group of people called together to take up an issue.
v
We took the matter before COUNCIL and got the decision we
expected.
"Counsel" as a noun is advice or guidance.
v
She's taking COUNSEL only from people she trusts.
It's also another word for lawyer.
v
COUNSEL represented him in court.
As a verb, it means to give advice or "counsel."
v
He enjoys challenging the staff and those who COUNSEL him.
Mrs. B hopes you'll use her COUNSEL.
