Health Grades mtnstaronesheetnewtagline 2 Page 1
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Challenges
Strategic Quality Initiative: A Case Study
M
OUNTAIN
S
TAR
H
EALTHCARE
S
YSTEM
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Solucient 100 Top Hospital for Cardiac Bypass Surgery and Interventional Procedures
JCAHO: Accreditation with Commendation
Strategy and Tactics
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Results
The results St. Marks (one of the MountainStar system hospitals) achieved are
impressive*:
St. Marks attributes these positive results to strategically advertising five-star ratings and
quality messages to the public. In addition, they share ratings information with purchasers,
employers, and brokers.
16% from 2001 to 2002
7% from 2002 to 2003
Growth is faster than any other hospital in area. According to a University of Utah
Hospital monthly phone survey, volume grew:
2002
2001
IHC
LDS
U of U
St. Mark's
Survey Respondents:
Which hospital provides
5-star results?
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Respondents were asked to name "a hospital in your community that provides
five-star health care."
The next highest perception increase in the market was 6%.**
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Consumer perception increased 10% between 2002 and 2003 (from 7% to 17%).
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18% of respondents recognized St. Mark's for providing the highest quality of care in
the community. This was a 4% increase from 2002.**
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Website Placement
Open Enrollment Packet
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