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Lego - Model Mom Club

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Lego - Model Mom Club

For Immediate Release Media Contact: (760) 918-5379
Weekly playgroup provides hands-on, minds-on development tips for caregivers

CARLSBAD, Calif. ­ Kids don't arrive with instruction manuals, but LEGOLAND
California offers the
next best thing. Every Thursday morning at 10:30 a.m., the Carlsbad, Calif. theme park hosts a
weekly activity group ­ The Model Mom Club ­ to help parents "build a better child." Sessions explore
a variety of child development themes and offer support including interactive play, fitness programs
and child specialist chats. The theme park's popular program is part of an on-going commitment to not
only provide world-class family entertainment, but also assist in early childhood development.

"Children represent a great challenge and opportunity in the lives of parents and guardians, and the
LEGO Company has been a longtime partner with parents in child development," said John Jakobsen,
general manager and president, LEGOLAND California. "Our Model Mom program is designed to
continue this tradition and provide caregivers of children under the age of 4 with the tools in
specifically guiding young people."

A gathering place for parents of young children, the Model Mom Club is based on the premise that a
well-adjusted, well-informed caregiver creates a rich environment for healthy childhood growth. In
addition, this program allows guests to exchange experiences and ideas and assist each other with
child rearing. "The Model Mom program offers a unique type of support group for parents to discuss
with each other, and specialists, how to best deal with the duties of raising children," said Jakobsen

The Model Mom Club, in its second year of operation, is an extension of the LEGO Company's
approach to learning and development that celebrates the uniqueness of every child. As part of that
philosophy, the LEGO Company has a line of preschool toys called LEGO DUPLO
which are used in
many of the Model Mom play groups to engage young children in hands-on learning.

The Model Mom Club meets every Thursday from 10:30 to 11:30 a.m. Moms, dads, grandparents
and caregivers with children 4-years of age and under qualify to purchase a $43.95 Model Mom Pass,
a special one-year pass to LEGOLAND California valid only on Thursdays. An official birth certificate
to prove the child's age is required at the time of purchase. Children ages 3 and 4 will need a
standard season pass or one-day ticket for admission. Children 2 and under get in free to
LEGOLAND California every day the park is open. For more information on the LEGOLAND theme
park, event schedules, hours and prices log onto or call 760-918-LEGO.

LEGOLAND California is a 128-acre family theme park dedicated to families with children between the ages of 2 and 12. Just like with
LEGO toys, kids are the ones who make things happen at the Park. They drive, pedal, squirt, climb, jump, stomp, slide, steer, pull, click,
push, gallop, laugh, build and program their way through more than 50 rides and attractions. There are only three other LEGOLAND
parks in the world -- LEGOLAND
Billund in Denmark, LEGOLAND
Windsor outside of London and LEGOLAND Deutschland near
Günzburg, Germany. For the most current information, log on to or call 760-918-LEGO.

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