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Lego - LEGO Sports Center (Page 1)

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Lego - LEGO Sports Center
For Immediate Release
Media Contact: (760) 918-5379
News@america.lego.com
New LEGO
«
Sports Center at LEGOLAND
«
Scores Points
Most Aggressive Expansion since Park's Opening
Carlsbad, Calif. -The 16,000-square-foot expansion, LEGO
«
Sports Center,
guarantees to put guests in the middle of the sporting action and make them feel like an
all-star. This addition to LEGOLAND, along with the new interactive ride BIONICLE`
Blaster, represent the most aggressive new development at the 128-acre Carlsbad
theme park since its opening in March '99. The newly developed area of the park has
an upbeat urban feel and is designed with interactive sports-themed attractions; many
based on hot new LEGO toy products.
"Studies show sports are the number one interest of kids throughout the world," said
LEGOLAND President and General Manager Bill Haviluk. "Bringing a dynamic, hands-
on new zone to the park where even the smallest youngsters can feel like a sporting
hero is a slam dunk for LEGOLAND."
In addition to featuring the newest NBA and NHL-themed LEGO Sports Build & Play
toys the LEGO Sports Center at LEGOLAND also will offer basketball, football and
soccer-related activities. Soccer fans can test their skills at the `Kick to Score,' where
they dribble around obstacles and try to score a goal. Basketball players can challenge
their family and friends in the `Spin & Shoot' timed activity and fans of all ages and sizes
can slam-dunk on hoops positioned to help them succeed. Football players will be able
to test their skills at the `Quarterback Pass.'
When a time-out is called park guests can head to The Bench for photo opportunities
with life-sized models of NBA players Shaquille O'Neal, Kevin Garnett and Chris
Webber, constructed entirely out of 80,000 LEGO bricks. Interactive panels will be
incorporated as panels and banners throughout the LEGO Sports Center to add a layer
of fun and learning to all the activities. Guests can measure their handprints, heights
and shoe size up against pro athletes on the panels.
The ever-popular extreme sports won't be left out of the Sports Center, and over the
summer season, the X Jam extreme sports show including BMX, skateboarding and in-
line skating will attract guests who like to watch athletes push the envelope.
-more-

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