`Real Value' makes new a real option
"Some of the first vehicles sold after Real Value was introduced are coming back for trades
and the residual values are definitely enhanced. That helps reduce overall costs of ownership
and make the dream of buying new more achievable,"says Nelson Suzuki's Mark Chapman,
reflecting on more than two years of working with the Real Value strategy.
"It makes our prices exceptionally good value. I constantly get people who are incredulous
at what they get with Suzuki. And the extended warranty means people know their
motoring costs will be minimal in the near future."
"People don't have to haggle to get our best price or get confused by discounts. They also
know they won't get charged another $500, $600 or $700 on top in incidentals. And
because everyone gets the same price, resale values hold up better." Now that's Real Value.
Sales Up 51%
A whopping 51% sales increase has got 2005 off to a flying start for Suzuki.That's an incredible
achievement when total sales of all new motor vehicles in New Zealand increased by just 4.3%. New Swift is the second biggest
selling model in its class, with Liana and Grand Vitara also big sellers. "New and upgraded models have proved popular," says
Bill Grice, Chief Executive of Suzuki NZ. "But we also believe we're starting to see the fruits of the Real Value policy which has
made the dream of owning a new vehicle so much more achievable."
Suzuki Centre Stage
at Girls' Day Out
It was a day to leave the blokes at home for the nearly 30,000
females who headed to the Auckland Showgrounds in March
to check out all things girlie; hair-care, complimentary makeovers,
food and wine, yoga and the chance to win a stylish Garnet
Orange Suzuki Swift.
The Swift spent the three-day affair in prime position at the
event entrance. The chic vehicle was right at home in the bustling
Suzuki Fashion Zone, neighboured by trendy fashion labels and
parading catwalk models.
The competition was a huge
success, with women in their
thousands tearing off and filling in their entry cards from the
glossy GDO coupon book before grabbing a complimentary
copy of the new fashion magazine Lucire.
At 5pm on the final day it was an overwhelmed Paige Huston,
a dental assistant from Mt Roskill, who drove away from her
best-ever Girls' Day Out in style!
Joshua, Braeden and Jenny Brown with Cameron's XL-7
While Cam's away
the Brown's play
Even a world-class ironman can't stop life moving on. With a
growing family of two (Braeden and Joshua, pictured with
Mum Jenny), their friends, friends of their friends, plus cousins
to transport not to mention a Rhodesian Ridgeback and
swags of sports gear Cameron Brown knows the time is
absolutely right for his new XL-7.
"It's going to be great to be able to just pile everything in and
go for it," he says. `Going to be', because four days after taking
delivery, Cameron flew out to Switzerland where he's based
for his 2005 European campaign.
"Jenny is really enjoying it, and I can't wait to get my hands
on it for a run down to Taupo for the Ironman, or over to the
family bach at Whangamata. And it'll be ideal when we get
a team together and take the bikes out for a run in the forests
out of Auckland."
Nelson Suzuki's Mark Chapman says Real Value has made his customers very happy
2005 Girls' Day Out
