FOR IMMEDIATE RELEASE
SUZUKI Canada Introduces Two New Cars,
Mid-Size Verona and Sub-Compact Swift
SUZUKI Canada to Triple Sales by 2007 with Series of New Models
TORONTO (February 12, 2003) SUZUKI Canada today took the wraps off two new
exciting model; the mid-size Verona sedan, and the sub-compact Swift
specifically target today's sophisticated, value-seeking buyer with many of the same
styling, interior amenity and performance features as higher priced, competitive
Originating from GMDAT, Verona and Swift
will hit SUZUKI showrooms in early 2004.
In addition to offering its current line of sporty Aerio premium compact cars and value-
oriented compact SUVs: Vitara, Grand Vitara, and XL-7, the Verona and Swift
help SUZUKI Canada grow sales to over 30,000 units by 2007. The sales acceleration
underscores parent company SUZUKI Motor Corporation (SMC)'s commitment to
growth in the Canadian market. In all, SUZUKI Canada plans to launch several new
models over the next five years.
"The Canadian automotive market sold 1.7 million units in 2002, which coincidently is
the same number of units SUZUKI Motor Corporation sold worldwide last year," said
Yoshinobu Abe - President, SUZUKI Canada. "Our main objective is to continue to
launch value packed vehicles, and we are eager for more Canadian buyers to discover
SUZUKI for themselves to enhance their lifestyle with fun and excitement."