CLASSIFIED ADVERTISING
Subscriber
Non-Subscriber
8 point lightface
38˘ per word
63˘ per word
8 point bold
50˘ per word
75˘ per word
10 point
63˘ per word
85˘ per word
Minimum Charge
$8.00 per issue
$13.50 per issue
Bold lines Above
and Below Ad
$3.00
$3.50
Include your subscription and take advantage of 40% savings
over the non-subscriber rate. Frequency and volume discounts
available. Discounts: 3-6 issues = 5%; 7 or more issues =
8%; Ads with 100+ words = 8%. Call for more information.
PLEASE PRINT AND PUNCTUATE
Not responsible for errors due to illegible copy.
Abbreviations count as one word each; hyphenated words
count as two words. Phone numbers count as two words.
Website or email address count as one word (we will not be
held responsible for hyphenations appearing in address)
.
Each of the following group examples would be counted as
three words:
(T.J. Jones), (100 S. Bryant), (Dubuque, Iowa 52003).
WE CANNOT MIX 8 PT. AND 10 PT. SIZES
IN CLASSIFIED ADS
CALL-N-CHARGE
Charge your Classified Ad to your Visa or MasterCard for
fast and friendly service:
1-800-364-5593
ADVERTISING CATEGORIES
Specialty Directories
In addition to regular advertising categories, there are
several Specialty Directories available:
Antique Shopping Directory . . . . . . . .Runs Weekly
Auctioneers Directory . . . . . . . . . . . .Runs Monthly
Collector's Library . . . . . . . . . . . . . .Runs Monthly
Internet Directory . . . . . . . . . . . . . . .Runs Weekly
Limited Edition Dealer Directory . . . .Runs Monthly
Restoration Directory . . . . . . . . . . . .Runs Monthly
Sizes and prices are available upon request. Multiple run
discounts may be available in these special directories. Call
1-800-482-4150 for prices and availability.
Antique Shopping & Internet Directories
Lines
Issues
Price
Each add'l Line
3
52
$210
$52
3
26
$119
$29
3
13
$ 74
$21
3
6
$ 39
$18
3
3
$ 23
$15
3 Line Directory Listing Only $210 Per Year!
Example for ARIZONA (Antique Shopping Directory)
The Antique Shopping Directory is designed for shop & mall
owners to promote their businesses under their specific states
and cities. Minimum run is three issues. When figuring cost,
please figure 5 words per line.
PHOENIX,
Antiquities, 2588 E. Camelback
Rd. 1920's-1950's. Restored jukeboxes, Coca-
Cola machines, memorabilia. (602)955-3131
Advertising Memorabilia
Auction, Shows & Flea Markets
Autographs
Automobiles
Black Memorabilia
Books, Publications For Sale
Books, Publications Wanted
Bottles, Beverage Items
Bottles-Old
Business Opportunities & Services
Buttons, Badges
Cards
Cards, Sports Collectibles
Carnival Glass For Sale
Carnival Glass Wanted
China, Glass For Sale
China, Glass Wanted
Civil War Items
Clocks, Jewelry
Coins, Stamps
Coin-Operated Machines For Sale
Coin-Operated Machines Wanted
Cookie Jars
Depression Glass For Sale
Depression Glass Wanted
Dolls & Bears For Sale
Dolls & Bears Wanted
Fine Art
Furniture For Sale
Furniture Wanted
Guns
Indian & Western Related Items
Insulators
Lamps For Sale
Lamps Wanted
Limited Edition & Collectibles For Sale
Limited Edition & Collectibles Wanted
Miscellaneous For Sale
Miscellaneous Wanted
Miscellaneous Specialty Items
Movie/T.V. Memorabilia
Music For Sale
Music Wanted
Paper & Postcards
Photo Equipment
Political, Military For Sale
Political, Military Wanted
Prints, Pictures & Paintings For Sale
Prints, Pictures & Paintings Wanted
Radio, Electronics
Railroad Items
Records & Related Memorabilia
Restoration
Silver, Metal For Sale
Silver, Metal Wanted
Textiles
Toys, Banks For Sale
Toys, Banks Wanted
Full Page
10-1/4"w x 12-1/4"h
1/2 Page
Vertical
5"w
x
12-1/4"h
1/2 Page Horizontal
10-1/4"w x 6"h
1/4 Page
5"w x 6"h
1/8 Page
5"w x 3"h
DISPLAY ADVERTISING - CAMERA READY
3-5 times
6-12 times
13-25 times
26-51 times
52 times
Ad Size
1 time
5%
10%
15%
20%
25%
F u l l P a g e . . . . . .$955.50 . . . . . .$907.73 . . . . . . .$859.95 . . . . . . .$812.18 . . . . . . .$764.40 . . . . .$716.63
1 / 2 P a g e . . . . . .$580.00 . . . . . .$551.00 . . . . . . .$522.00 . . . . . . .$493.00 . . . . . . .$464.00 . . . . .$435.00
1 / 4 P a g e . . . . . .$318.75 . . . . . .$302.81 . . . . . . .$286.88 . . . . . . .$270.94 . . . . . . .$255.00 . . . . .$239.06
1 / 8 P a g e . . . . . .$178.50 . . . . . .$169.58 . . . . . . .$160.65 . . . . . . .$151.73 . . . . . . .$142.80 . . . . .$133.88
Signed Contracts must be submitted in order to qualify for multiple-run discounts. Larger ads and premium positions are
available upon request. Please call 1-800-482-4150.
CLASSIFIED DISPLAY
Size
Cost per inch
1 issue
3-5 issues
6-12 issues
13-25 issues
26-51 issues
52 issues
1 - 3 - 1/ 2" . . . . . .$20.00 . . . . . . .$19.00 . . . . . . . .$18.00 . . . . . . . .$17.00 . . . . . . . .$16.00 . . . . . . .$15.00
4 - 6 - 1/ 2" . . . . . .$19.50 . . . . . . .$18.53 . . . . . . . .$17.55 . . . . . . . .$16.58 . . . . . . . .$15.60 . . . . . . .$14.63
7 - 10-1/2" . . . . .$19.00 . . . . . . .$18.05 . . . . . . . .$17.10 . . . . . . . .$16.15 . . . . . . . .$15.20 . . . . . . .$14.25
11" or larger . . . .$18.50 . . . . . . .$17.58 . . . . . . . .$16.65 . . . . . . . .$15.73 . . . . . . . .$14.80 . . . . . . .$13.88
America's largest classified marketplace of antique and collectible items--bringing more buyers and sellers together each
week than any other publication in the market. According to our recent national survey, readers of Antique Trader spend
over $100 million each year on antiques and collectible items. If you want to buy or sell merchandise, or attract collectors to
your shop, show or auction, Antique Trader will deliver superior results!
PREMIUM ADVERTISING
Premium Positions
B a c k C o v e r . . . . . . . . . . . . . . . . . .4 Color - $1,591.50
Inside Front Cover . . . . . . . . . . . .4 Color - $1,496.00
P a g e 1 . . . . . . . . . . . . . . . . . . . . . .4 Color - $1,400.50
Inside Back Cover . . . . . . . . . .4 Color - $1,400.50
Center Spread . . . . . . . . . . . .4 Color - $2,802.10
Center Spread . . . . . . . . . . . . . .BW - $2,102.10
Front Page Banners . . . . . . . . . . . . . . . . . . .$250.00
All premium positions require reservation. Please call for
availability.
Color
1 C o l o r . . . . . . . . . . . . . . . . . . . . . . . .$95.00
2 C o l o r . . . . . . . . . . . . . . . . . . . . . . .$150.00
4 Color (process) . . . . . . . . . . . . . . . . .$350.00
Mechanical Requirements
F u l l P a g e . . . . . .10-1/4"w x 12-1/4"h
1/2 Page H . . . . . . . .10-1/4"w x 6"
1/2 Page V . . . . . . . .5"w x 12-1/4"h
1 / 4 P a g e . . . . . . . . . . . . . . . .5"w x 6"h
1 / 8 P a g e . . . . . . . . . . . . . . . .5"w x 3"h
Ad Layout
Mechanical Requirements
1 Column Width . . . . . . . . . . . . . . 1-1/2"
2 Column Width . . . . . . . . . . . . . . 3-1/4"
3 Column Width . . . . . . . . . . . . . . . . . 5"
4 Column Width . . . . . . . . . . . . . . 6-3/4"
5 Column Width . . . . . . . . . . . . . . 8-1/2"
6 Column Width . . . . . . . . . . . . . 10-1/4"
Special Services
Halftones ....................$2.00 per picture
Outlining .....................$2.00 per picture
Screens .................................No Charge
Reverses................................No Charge
Reprints - start at .............$85.00/1,000
Above charges are in addition to space charges.
Special Requests
10% additional charge for guaranteed page or special
position. Additional production charges may be incurred to
accomodate special production requests. Please call to check
prices.
Submission of Ads
Electronic
Please refer to the Production Standards form before
submitting electronic ads or ads on disk. Electronic ads can
be sent via the Internet directly to:
www.collect.com/public/aduploads/
Film
Negative film should be RRED (right-reading emulsion
down). Do not send positive film. Line screen = 85 lpi.
Overnight Mail:
Please have ads delivered to:
Antique Trader
100 Bryant Street
Dubuque, IA 52003
AD DEADLINE
General deadline is Friday, 5 pm CST for cover dated 12
days later, unless otherwise stated. Auction and Show
deadline is Monday, 5 pm CST for cover dated 9 days later.
