The Green Book, published annually by
Advanstar Communications, Inc. provides a
great source of current salon statistics and future
salon trends that can be used to support study
of Chapter 6, Salon Business. For example,
according to Multi-sponsor Surveys, women
made about 901 million trips to the beauty
salon in 1998, and 52% of those visits were by
women 50 and over.
Another interesting point of note is reported
by Nancy Flinn Marketing Resources, stating
that in 1998, the salon industry accounted for
the purchase of $2,713 million worth of goods,
69% of it hair care products. The Green Book
also forecasts growth in the spa industry, with
clients more willing to spend the extra money
for nonessential indulgences. Check out
additional information from The Green Book
Reports from educators routing curriculum
for the Salon Fundamentals program indicate
smooth sailing as they begin to schedule
the flow of material. Janet Fisher, National
Educational Consultant for Point Point, states
that many people contact her regarding her
preferences for routing theory. Here is a brief
description of her response when
interviewed her regarding the routing issue.
"The method I am most familiar with is to
schedule a separate hour for theory training."
states Fisher. "I like to start with Chapter 1
and then move right through the book.
My reasoning behind this thought is that
the learner then has access to a story told in
sequence.This is especially true if the remaining
curriculum is integrated."
Fisher goes on to say, "I also like to reference
back to the theory when teaching the practical
application.When the procedures come up in
a chapter, I like to do an overview of them
during the designated theory hour and test over
the knowledge of the steps. At the same time, I
prefer to dedicate additional class time to cover
the procedure, hold a workshop and integrate
additional, related procedures at the same time.
"I know that some prefer not to hold theory
class until the student has been in the program
for at least eight weeks. I prefer to begin right
away so I can build student confidence or
see where my learning problems might be,"
In closing, Fisher stated that there is no right
or wrong method for scheduling as long as the
learner's best interest is at heart.
Industry Reporting and Forecasting
Curriculum Flow for Salon Fundamentals
Let Magic Gain the Amazement
of Your Learners
Sometimes all it takes is a simple `trick' or two to gain the amazement of your learning audience.
Yes, experts say that learning happens its best when curiosity and interest are involved. What
better way than to use a little magic of pre-planned `con' to have students collectively say
"How" or "Why" did that happen!
Dave Arch, a lead trainer for Creative Training Techniques, shares a quick mind-reading trick
during his seminars that leaves inquiring minds.
Prior to the presentation place 9 cards, 3 in a row for 3 rows, face down on a table. Meet with
an accomplice and prearrange the tactic of the trick. Plot a method that will allow the accomplice
to identify a specific card by using small threads or pieces of tape placed on the table in close
proximity of the face-down cards, arranged in the same pattern as the cards. Inform the
accomplice that you will place a glass of water that you just happen to be drinking on the
top of the thread or tape that is relative to the position of the selected card.
As you select a member from the audience, announce that you have trained your accomplice
to read minds. Watch the amazement of the audience as they say, "How did they do that?"
Curiosity will be born.
was not a
and Elvis did