You will be the professional that clients depend on to help them make
important decisions about their hair, fashion and makeup. Your role as an
image-maker will prove to be very rewarding for both you and your client.
As an artist, a designer, you have great VALUE to offer your clients. You will not just be designing
something for them. You might almost say you will be designing them, their hair, their face, their
overall look. They will become the total image you help to create. That total image will flow from
the BIG IDEA embedded in this chapter.
Design decisions are based on the considerations you make about proportion,
results of the client consultation and your understanding of design composition.
You see that the BIG IDEA has three parts, Design Decision Considerations, Client Consultation and
Design Composition. As you see in my plan for you, Design Decision Considerations involve your
knowledge of the body and its proportions, Client Consultation your ability to communicate
and Design Composition, your understanding of how to create exciting and successful hair and
makeup styles. Refer to this chapter as you go through the other chapters in Unit 2.
DESIGN DECISION CONSIDERATIONS