5
Table of Contents
3.12
Analysis of China Mobile TV Market ...................................................................................................... 105
3.13
Instant Messaging Market Share 2006 .................................................................................................. 106
3.14
Development of Cable DTV Subscribers 2003-2010 ............................................................................ 106
3.15
Development of Vehicle TV Sets 2003-2010 ......................................................................................... 107
Chapter 4:
Print Statistics
4.1
Newspapers and Magazines by Ad Spend 2005/2006 ....................................................................... 108
4.2
Top 10 Newspapers by Ad Spend 2005/2006 ...................................................................................... 108
4.3
Top 5 City Newspapers by Ad Spend 2005/2006 ................................................................................ 109
4.4
Top 5 IT Newspapers by AD Spend 2005/2006 ..................................................................................... 109
4.5
Top 5 Financial and Economic Newspapers by Ad Spend 2005/2006 ............................................. 110
4.6
Top 10 Magazines by Ad Spend 2005/2006 ......................................................................................... 110
4.7
Top 5 Fashion Magazines by Ad Spend 2005 & 2006 .......................................................................... 111
4.8
Top 5 IT Magazines by Ad Spend 2005/2006 ........................................................................................ 111
4.9
Top 5 Financial And Economic Magazines by Ad Spend 2005/2006 ............................................... 111
Chapter 5:
Advertising Statistics
5.1
China Advertising Industry Turnover 1991-2005 ................................................................................... 112
5.2
The Top 5 and Last 5 Regions by Ad Revenue Nationwide 2005 ...................................................... 112
5.3
Top 20 Media Units by Ad Turnover 2004/2005 .................................................................................... 113
5.4
Top 10 Ad Companies by Growth Rate on Turnover 2005 ................................................................. 114
5.5
Top 10 Ad Companies by Growth Rate on Revenue 2005 ................................................................ 114
5.6
Top 10 Media Companies by Growth Rate on Turnover 2005 ........................................................... 115
5.7
Top 10 Agencies by Ad Turnover 2005 ................................................................................................. 115
5.8
Top 10 Agencies by Ad Revenue 2005 ................................................................................................. 116
5.9
Top 10 TV Stations by Ad Income 2005 ................................................................................................. 116
5.10
Top 10 Local Radio Stations by Ad Income 2005 ................................................................................ 116
5.11
Top 10 Brands by Outdoor Ad Spend 2005 .......................................................................................... 117
5.12
Top 10 Brands by Ad. Spend on TV 2005 .............................................................................................. 117
5.13
Top 10 Brands by Ad Spend on Radio 2005 ......................................................................................... 117
5.14
Top 10 Brands by Ad Spend on Newspaper 2005 ............................................................................... 117
5.15
Top 10 Brands by Ad Spend on Magazine 2005 .................................................................................. 118
5.16
Top 5 Product Categories by Ad Spend 2005 ..................................................................................... 118
5.17
Top 10 Brands by Ad Spend 2004/2005 ................................................................................................ 118
5.18
TV Audience's Trust Status for Different Media Ad .............................................................................. 119
PART THREE-DIRECTORY
Chapter 1:
General
Media Regulatory Bodies & Industry Associations .............................................................................................. 124
