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China Media Monitor Intelligence - 07 CMYB Look Inside (Page 4)

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China Media Monitor Intelligence - 07 CMYB Look Inside
Table of Contents
2
PART ONE ­YEARBOOK
Chapter :
TV Policy & Regulation
1.1
Introduction ................................................................................................................................................. 9
1.2
TV Drama......................................................................................................................................................9
1.3
Entertainment ............................................................................................................................................ 10
1.4
TV Presenters .............................................................................................................................................. 10
1.5
News & Current Affairs .............................................................................................................................. 11
1.6
Animation ...................................................................................................................................................11
1.7
Online .........................................................................................................................................................12
1.8
Advertising ................................................................................................................................................. 12
1.9
IP Protection ............................................................................................................................................... 13
1.10
Legal Cases ...............................................................................................................................................13
1.11
Foreign Content ........................................................................................................................................ 13
1.12
Looking Forward ........................................................................................................................................ 14
Chapter 2:
TV Content
2.1
Introduction ............................................................................................................................................... 15
2.2
Channels ....................................................................................................................................................15
2.3
TV Drama....................................................................................................................................................15
2.4
Production .................................................................................................................................................. 16
2.5
Entertainment ............................................................................................................................................ 17
2.6
Formats .......................................................................................................................................................19
2.7
TV Stars ........................................................................................................................................................19
2.8
News & Current Affairs .............................................................................................................................. 19
2.9
Factual........................................................................................................................................................19
2.10
Sport ............................................................................................................................................................20
2.11
Olympic Preparations ............................................................................................................................... 21
2.12
Children's .................................................................................................................................................. 22
2.13
Science & Education ................................................................................................................................ 24
2.14
Foreign Language ..................................................................................................................................... 24
2.15
Overseas Channels ................................................................................................................................... 24
2.16
Military ........................................................................................................................................................25
2.17
Training .......................................................................................................................................................25
2.18
International Content ............................................................................................................................... 25
2.19
Events and Awards ................................................................................................................................... 26
2.20
Looking Forward ........................................................................................................................................ 29
Chapter 3:
TV Networks
3.1
Introduction ............................................................................................................................................... 30
3.2
Policy & Regulation ................................................................................................................................... 30
3.3
Digital Standards ....................................................................................................................................... 31
3.4
Digital Cable Networks ............................................................................................................................. 32
3.5
Digital Satellite Networks .......................................................................................................................... 33
3.6
Digital Mobile Networks ............................................................................................................................ 34
3.7
Mass Mobile ............................................................................................................................................... 34
3.8
IPTV Networks ............................................................................................................................................. 34
3.9
HDTV ...........................................................................................................................................................35
3.10
Looking Forward ........................................................................................................................................ 36

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