Stand Space
The 2007 EU Pavilion
builds on a sleek and
modern design with
strong European
branding. Yet at the
same time it provides
participating compa-
nies the individual
space to develop their own corporate statement.
The stand at the 2008 event will build on this success
and will continue to build brand recognition with Chi-
nese clients.
· Standard Booth · Deluxe Booth · Association Booth
· Participant only
Meeting facilities & Networking opportunities
Due to differences in business practice and etiquette it
is not always easy to crack the Chinese media market.
Relationship building is crucial while meetings are in
general not arranged in advance.
CMM-I helps bridge
the gap through as-
sisting with client
identification, meeting
arrangements and
facilitation and net-
working opportuni-
ties.
Services include: Free entrance to the MIP-STVF VIP
Club, Invitations to all official events, Dinner for EU
Pavilion participants hosted by CMM-I and Invitations to
MIP-STVF VIP Club cocktail reception.
EU P
AVILION
& VIP C
LUB
CMM-I EU Company Programming Guide
(Chinese Edition)
Chinese language promotional
materials are an essential tool for
success in the China market. Pro-
fessional translation and high qua-
lity design have made the EU Pro-
gramming Guide a great success in
the past, providing participating
companies the opportunity to
showcase their best of European
TV and Film programs and shows.
The publication is placed in all STVF delegate bags
(5,000) and 3,000 additional copies will be distributed
on site and prior to the festival. Participating companies
can introduce up to 9 programs with pictures and text.
EU Pavilion Promotion
The Pavilion with strong European branding will be pro-
moted through advertisements in the STVF Guide Book,
on promotional posters and on the STVF and CMM-I
website. Participating company's logos will be included
on all marketing materials.
CMM-I will ensure news coverage of deals and agree-
ments between participating EU and Chinese companies
in the STVF Daily News publication.
China TV Market Information package
(send to all participants prior to STVF)
- CMM-I China Media Yearbook & Directory 2008
- List of major participants with profile introductions
- Buyers list
- Fact sheet: what you need to know about China TV
industry
China TV Market Seminar (on registration day)
Overview of recent developments and opportunities in
China's TV industry with experienced speakers
M
ARKETING
& P
ROMOTION
P
ARTICIPANTS
P
ACKAGES
All packages include:
Meeting Facilitation & Networking Opportunities
Promotion and Marketing (in Chinese language)
China TV Market Information Seminars & Reports
Standard Package: 2,995.00, approx. 9m²
one company with 3 participants, additional partici-
pant 250.00 each
shared booth option: maximum one additional com-
pany at 895.00 extra
carpet, 1 shelf, table with 4 chairs, 1 lockable cup-
boards
TV set with DVD
Deluxe package: 3,995.00, approx. 15m²
one company with 4 participants, additional partici-
pant 250.00 each
shared booth option: maximum two additional com-
panies per 895.00 extra
carpet, 1 Shelf, table with 4 chairs, 2 Lockable cup-
boards, armchairs with coffee table
TV set with DVD
Association package: on request
one country or group association
Services: individual booth branding and promotion,
translator pool, booth assistance, STVF assistance, addi-
tional screening facilities, VIP passes, seminars & work-
shops, events & cocktails, etc.
Participant Only: 1,295.00
This includes all services as above. Participants can use
the common area for meetings and will share space with
other Non Booth participants. Promotional materials
can't be put up and promotion in the EU Programming
Guide is limited to 3 programs.
