China TV Market - Information Seminar & Reports
· China TV Market Information package: (sent prior to the market)
- CMM-I China Media Yearbook & Directory 2006
- List of major companies attending the STVF 2006 with profile introductions
- Buyers list
- Fact sheet: what you need to know about China TV import and export
· China TV Market Seminar: (one day prior to TV Festival on day of registration)
- Overview of recent developments and opportunities in China's TV industry with experienced speakers
Promotion and Marketing
(in Chinese language)
· CMM-I EU Company Program Guide
(Chinese Edition)
Chinese language promotional materials are an es-
sential tool for success in the China market. Pro-
fessional translation and high quality design have
made the EU Programming Guide a great success
in the past providing participating companies with
the opportunity to showcases the best of EU Pro-
gramming.
The publication is placed in all STVF delegate bags
(5,000) and 3,000 additional copies will be distrib-
uted on site and prior to the festival. Participating
companies can introduce up to 9 programs with
pictures and text with a total of 1,500 words in
Chinese language. CMM-I will provide a compli-
mentary expert translation.
· News coverage
Of deals and agreements between participating EU
and Chinese companies in the STVF Daily News
publication
· Photographer for press photos
(free service)
· EU Pavilion Promotion
The Pavilion with strong European branding will
be promoted through advertisements in the STVF
Guide Book, on promotional posters and on the
STVF and CMM-I website. Participating company's
logos will be included on all marketing materials.
EU Pavilion
June 18-20, 2006
International Film and TV Market of the 12th Shanghai TV Festival
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Leader in market research and consulting for China's Media and Advertising Industries
