China Media Monitor Intelligence 2006 China Media Yearbook TOC Page 3
8.1.
Introduction
64
8.2.
Policy & Regulation
64
8.3.
Monitoring
66
8.4.
Tobacco
66
8.5.
TV Advertising
67
8.6.
Outdoor
68
8.7.
Internet
69
8.8.
Direct Marketing
69
8.9.
Brands
69
8.10.
Agencies
72
8.11.
Festivals
73
8.12.
Looking Forward
73
Chapter 8:
Advertising
LIC, China's Most Dynamic Media Partner
76
Chapter 9:
Sponsored Articles
1.1.
Top Channels by Market Share in Beijing, Shanghai and Guangzhou 2005
81
1.2.
Top Genres by Ratings in Beijing, Shanghai and Guangzhou 2004/2005
85
1.3.
Top Programs By Ratings in Beijing, Shanghai and Guangzhou 2005
85
1.4.
Channel Penetration in 10 Cities
86
1.5.
2005 Top Five Provincial Satellite TV Reach Nationwide (Excluding Tibet)
88
1.6.
2005 Top Five Provincial Satellite TV By Reach In Five Key Cities
89
1.7.
2005 Top Five Provincial Satellite TV Subscribers Nationwide (Excluding Tibet)
90
1.8.
Top Five Provincial Satellite TV By Subscribers In Five Key Cities
90
1.9.
2005 Top Ten Program Genres Male Favored
91
1.10.
2005 Top Ten Program Genres Female Favored
92
PART TWO - STATISTICS
Chapter 1:
TV Statistics
2006 China Media Yearbook & Directory -
-- -Table of Contents
