o u r m i s s i o n
GUESS? is committed to being a worldwide
leader in the fashion industry by adhering to the
core values that have guided our Company
since its inception.
Products.
We will deliver products and services
of uncompromised quality and integrity consis-
tent with our brand image.
People.
We will listen and respond to the
needs of our customers, associates and
business partners.
Environment.
We will provide a work environ-
ment that supports the personal and professional
enrichment of our people, embraces diversity
and respects the communities in which we
do business.
Shareholder value.
By focusing on profitability
and growth, we will leverage our entrepreneurial
spirit and the power of our brand to expand our
Company and generate best-in-class returns for
our shareholders.
our commitment
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l o o k i n g a h e a d
"As we look to the future, I envision
GUESS? to be a worldwide Company
that commands respect at all levels
of the value chain... starting with
our associates and including our cus-
tomers, suppliers, business partners
and shareholders. We're committed to
having the best people in the industry
on our team. We're going to have full
control over the distribution of our
products and protect the value of the
brand. And I envision us earning the
highest return in the industry for our
shareholders. I believe there's a lot of
value in this Company and I'm proud
to play a part in taking it to the next
level of profitability and growth."
Carlos Alberini
President & Chief Operating Officer
