WDET Detroit Underwriting Kit Page 8
Underwriting Guidelines
WDET Underwriting Credits May Include:
Corporate slogans stating the company's philosophy in a manner that is appropriate for public radio.
Corporate or retail locations giving a specific address, if desirable.
Phone numbers and web site addresses that further identify the underwriter.
Underwriter credits on Public Broadcasting cannot encourage the buying of specific
products or services through qualitative or comparative statements, the use of specific
price information or a call to action.
WDET reserves the right to refuse any request for underwriting.
