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WDET Detroit - Underwriting Kit (Page 7)

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WDET Detroit - Underwriting Kit
What Underwriters Say about WDET
"WDET is Detroit. I consider it an honor to be part of the corporate underwriting program that is so
sensitively run. There is no better way to show our commitment to the Detroit metropolitan community than
assisting the incredible efforts of such a talented staff of broadcasters and support staff."
Ron Harwood, Principal and Creative Director
Illuminating Concepts
"Harmony House is delighted to have the opportunity to be a WDET underwriter. Not only does it give us
great visibility to a very active music buying audience, it also gives us a chance to support a very viable
public media format."
Sandy Bean, Vice President Advertising
Harmony House
"Harness, Dickey & Pierce has been a proud supporter of WDET for a number of years. Being an
underwriter for WDET is a wonderful opportunity to gain public visibility while showing our commitment
to support the essential services provided by public radio."
Ralph P. Ebrom, Chief Administrative Officer
Harness, Dickey & Pierce
"In a market such as Detroit where media is very fragmented, it is good to know that I can sign a contract
with WDET for a year or more, and sit back knowing that my message is reaching our target audience. It's
also good to know that our investment in WDET helps support such a fabulous Detroit not-for-profit radio
Susan Bellinson, Metro Marketing Director
Whole Foods Market/Merchant of Vino
"WDET helps me reach an active audience. WDET brings us an affluent audience that is loyal and
supportive of its underwriters. I know when we underwrite we will see results."
Dave Clark
Prism Productions
"The DIA's experience with underwriting programs on WDET has been a very positive one. WDET listeners
make up a sizable portion of our visitors, and when asked where they heard about a particular program, our
visitors often cite WDET. Staff always works with us to get just the right text for on air credits, and they
also try to match background music to what we are promoting."
Pam Marcil, Public Relations Manager
Detroit Institute of Arts

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