Underwriting Benefits
Discriminating Listeners with Discretionary Dollars
We have listeners with money to spend on quality
products and services.
An Audience of Decision Makers
WDET's audience contains a higher percentage of
senior executives who make the buying decisions for
area businesses.
An Audience of Qualified Buying Prospects
Our total audience "numbers" may be a concentrated
target audience, but the number of "qualified" buying
prospects within that audience is higher. Your dollars
go farther and faster with greater effectiveness
and efficiency on WDET.
Your Message is Noticed
There is no clutter on WDET. We have a limited number
of messages per break.
Your Message Does Not Irritate
Underwriter messages do not interrupt programs.
Therefore, you have no irate listeners who might
transfer their anger to you because your message
interrupted their favorite program on WDET.
Double-target Your Message
Not only do you get an upscale audience, but one that
has specific interest in your product or service.
The Ultimate Affinity Marketing Opportunity
Your association with WDET gives an implied "quality
message" about your company or organization.
Your Message is Among Other Quality Messages
We accept only quality broadcast messages on WDET.
Associate with the Corporate Best
You will be in good company with underwriters from the
finest local, national and international companies.
Receptive Audience
Our listeners appreciate your message because it
reminds them that the programming they enjoy on WDET
is being made possible, in part, by your underwriting.
Your Target Audience is a Co-underwriter
Your target audience includes many who, like you,
are helping to support public radio through their
membership dollars. Because of this investment, they
feel a special relationship with WDET that is unique in
this industry, and they will be impressed to hear that
you feel the same.
You Send the Message that "You Care About Your
Community"
When your message is heard on WDET, it automatically
says that you are a company that doesn't just talk about
doing good deeds, you actually do them.
A Public Relations Tool
WDET programming is regularly the subject of positive
news stories.
Through "value-added packages" we can help your
company create a promotional campaign. It could
combine various media and marketing opportunities in
one coordinated activity, built around your
underwriting on WDET.
