Gender:
The public radio listener is:
42% Female
58% Male
Age Distribution:
The public radio listener is:
[18-24]
[25-34]
[35-44]
[45-54]
[55-64]
[65+]
5%
18%
22%
28%
17%
10%
Household Income:
The public radio listener is:
138% more likely to have a household income of $100,000 + (29% of Total Audience)
109% more likely to have a household income of $75,000 + (48% of Total Audience)
51% more likely to have a household income of $50,000 + (70% of Total Audience)
Occupation and Job Title
The public radio listener is:
215% more likely to be in a professional occupation
165% more likely to be in a top management position
51% more likely to supervise other employees
99% more likely to influence business purchases
Source: NPR PROFILE 2000, Mediamark Research Inc., Fall 1999.
Audience Size and Demographics
WDET's estimated listening audience is approximately 220,000 people weekly throughout
southeastern Michigan.
1
At any moment, an average of 13,900 people are estimated to be listening.
2
WDET listeners spend an average of more than 8-1/2 hours per week listening to the station.
WDET's most loyal listeners spend 70 percent of their radio listening time with WDET.
Compared nationally, WDET has the 8th largest weekly audience of 47 major market
3
public radio
stations. WDET ranks 21st in audience size overall out of the 430 public radio stations nationwide
who participate in the survey process.
WDET appeals to sophisticated listeners of all ages but the largest portion of the station's
audience is concentrated in the 25-54 age group (66 percent).
2
The audience fits the National
Public Radio (NPR) aggregate listener profile of higher-than-average education and household
income.
3
Nearly 70 percent of respondents to the 1995 WDET Radio Listeners Survey conducted by
Wayne State University's Center for Urban Studies listed their occupation as Executive/
Professional/Managerial and/or Self-employed.
1 ARBITRON: Fall 2000, Total Survey Area. ARBITRON data are estimates only.
2 ARBITRON: Winter 2001. ARBITRON data are estimates only and have a 68 percent confidence factor.
3 "Major" market is defined as three million+ population.
4 SOURCE: WDET Radio Listeners Survey done by WSU's Center for Urban Studies (1995)
5 50 percent of respondents to the WDET Radio Listeners Survey indicated their household income was $50,000+ annually.
26 percent listed household income at less than $75,000.
Public Radio Listener Profile
