WACA 1540 AM media kit Page 4
AUDIENCE PROFILE
MALES
FEMALES
48%
52%
0%
20%
40%
60%
Gender Profile*
DEMOGRAPHIC PROFILE*
MEXICO 4%
PERU 11%
EL SALVADOR 29%
HONDURAS 3%
DOMINICAN REP 8%
OTHERS 8%
BOLIVIA 12%
GUATEMALA 6%
NICARAGUA 5%
COLOMBIA 10%
ECUADOR 4%
*Based on an in-house research study conducted on October' 05. - Sample: 827 calls in a 4-hour period.
