Peterson's presidents deans Page 20
20
Appendix: Data Table
Quantitative Data Summaries
1. Think about the students you want in your graduate program, who develops the profile of the
ideal incoming class?
Total
President
Dean
Dean
69.85%
63.70%
76.00%
Committee
17.45%
17.90%
17.00%
President
7.05%
14.10%
0.00%
Admissions office
17.25%
24.10%
10.40%
Faculty
20.50%
10.00%
31.00%
Don't know
12.00%
10.00%
14.00%
2. What is the major reason you have the response you do for openings in your graduate
programs? (multiple choices)
Total
President
Dean
Size or program
1.50%
0.00%
3.00%
Advertising for our program
3.50%
3.60%
3.40%
Need for higher education
5.00%
7.00%
3.00%
Word of mouth
6.95%
0.00%
13.90%
Location
7.00%
7.00%
7.00%
Reputation
15.70%
10.70%
20.70%
Job placement post graduation
17.35%
20.90%
13.80%
Provide specific programs
20.50%
17.00%
24.00%
Quality of instruction
21.20%
28.60%
13.80%
3. What other reasons bring prospective students to your institution for graduate study?
Total
President
Dean
Reputation
29.85%
32.10%
27.60%
Cost
15.85%
17.90%
13.80%
Financial aid
4.70%
3.00%
6.40%
Quality of instruction
31.00%
28.00%
34.00%
Job placement post graduation
10.50%
10.70%
10.30%
Advertising for our program
6.95%
0.00%
13.90%
Word of mouth
15.85%
17.90%
13.80%
Size of program
1.50%
0.00%
3.00%
Provide specific programs
19.00%
17.00%
21.00%
Location
15.50%
24.00%
7.00%
Need for higher education
3.50%
0.00%
7.00%
4. Who plans the marketing programs to reach prospective graduate students for your institution?
Total
President
Dean
Dean
59.15%
56.60%
61.70%
President
10.35%
17.70%
3.00%
Marketing Director
41.95%
38.90%
45.00%
Committee
12.35%
17.90%
6.80%
Ad agency
1.70%
0.00%
3.40%
Admissions Office
22.20%
20.60%
23.80%
