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Peterson's - presidents deans (Page 15)

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Peterson's - presidents deans
15
The Image and Awareness of PetersonÕs by the Presidents and
the Deans
·
The opinions of the presidents and the deans about PetersonÕs are
mostly positive
.
They are aware that Peterson s has been around for a long
time, has a good reputation, and has a prominent name. Most of them know
that Peterson s is a company that gathers information about colleges and
universities and then compiles it into books and on the Web.
Verbatim comments of the deans and the presidents:
ÒPetersonÕs has the best-known reputation. It has a household name. I donÕt
associate it with graduate programs.Ó
ÒWe advertise in their guidebook for M.B.A. programs and on their Web site.
They are a good medium for reaching our target group. They have a good
reputation.Ó
ÒWe fill out their survey every year. We have their guides on hand. They have a
prominent name for prospective students. They are very helpful. The guides are
easy to use.Ó
ÒTheir guide is widely circulated. A lot of schools market through them. They are
widely known. Negatively, the cost is too high.Ó
ÒPetersonÕs is the oldest and standard bearer in the industry. We are listed in the
guide. It is the basic, reliable college guide.Ó
ÒWe use it both online and through the book program descriptions. We get a lot
of international students through them. They have good follow through, are
timely, and have no mistakes.Ó
ÒThey are the leading guide people look to for graduate program information.Ó
ÒPetersonÕs puts out a very comprehensive guide. It is an accurate and complete
guide. We use their services to allow people to apply online.Ó
ÒPetersonÕs is a guide we make sure weÕre in.Ó
ÒWe are listed in their book. They have been very helpful to us for recruiting
students.Ó
·
Most of the deans and the presidents surveyed were aware of the published
books about colleges and graduate programs, but only a few of the deans

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