Peterson's presidents deans Page 14
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It s interesting to note that 14 percent of the deans interviewed said that
advertising brought students to their institutions, while none of the presidents
thought advertising had an impact. This suggests that when marketing
Peterson s products and services, it would be better to contact a dean instead
of a president.
When communicating with prospective students for the graduate
program(s), the majority of deans usually donŐt make any
recommendations on resources to help prospective students make a
decision about graduate study. Of the deans who made recommendations,
the answers included recommendations to visit the schools, visit the university
web site, and obtain literature. One person mentioned PetersonŐs guide, stating
Ň I usually refer them to our Web site and follow up with a 10 point letter we
provide, a 10 point letter that gives 10 reasons why a student should apply here.
We also provide the PetersonŐs guide.Ó
