13
Ò If we get the students that we wanted.Ó
Ò Results from the inquiriesÓ
ÒWe try to track how many people come in as a result of each ad campaign weÕre
running, but thatÕs hard to do.Ó
Ò We try, but itÕs mostly through guessing. The best way is by word of mouth, by
the students.Ó
Why the Institutions or Programs Attract the Potential Students?
·
The three most popular reasons why the potential students were attracted to
the graduate programs were quality of instruction (21 percent), availability of
specific program (21 percent), and job placement post graduation (17
percent)
·
Although both deans and presidents cited reputation and quality of instruction
as alternative ways to attract prospective student, they placed differing
importance on those factors. The deans cited quality of instruction as being
the other reason for increased enrollment, and, in turn, the presidents cited
reputation.
2%
4%
5%
7%
7%
16%
17%
21%
21%
0%
5%
10%
15%
20%
25%
Size or program
Advertising for our program
Need for higher education
Word of mouth
Location
Reputation
Job placement post graduation
Provide specific programs
Quality of instruction
