Peterson's presidents deans Page 10
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More presidents than deans mentioned traditional mass media as
marketing tool to reach prospective students. Presidents think that radio
advertising and TV advertising are more effective. More presidents
(36 percent) than deans (21 percent) mentioned that they would use radio
advertising to reach potential graduate students. More presidents (18 percent)
than deans (6 percent) mentioned that they would use television advertising.
Seventeen percent of presidents mentioned world of month as a marketing
tool, while none of the deans cited it.
Marketing Tools Used For Outreach Students
(The opinion difference between the deans and the presidents)
0%
20%
40%
60%
80%
100%
120%
School's
Web Site
Other Web
Sites
Television
Advertising
Radio
Advertising
President
Dean
