admissions officers refer to letter-writers as evaluators. These letters can 
be very important factors in an application, so who should write them? 
First, let's dispose of a common misunderstanding. A letter of evaluation 
does not have to come from a famous person. How effective is the 
following letter? 
William Hardy, CEO 
MegaBucks Holding Company 
To the Admissions Committee:
 
I am recommending Paul Roberts for business school. My head of 
Financial Operations knows his father, Mark, who works in our 
Bonds Division and says that Mark is a very hard worker.  If 
Paul is anything like his father, he too will be a good 
employee.
 
Sincerely,
 
William Hardy
 
The letterhead holds out great promise, but then the letter itself is 
worthless. It is obvious that the letter-writer doesn't really have any basis 
for the conclusion that the candidate will make a good student. 
The best letters of evaluation come from people who know you very well, 
e.g., a professor with whom you took several courses, your immediate 
supervisor at work, or a business associate with whom you have worked 
closely. A good evaluation incorporates personal knowledge into the letter 
and makes references to specific events and activities. For example: 
Mary P. Weiss 
White, Weiss, and Blanche 
To the Admissions Committee:
 
White, Weiss, and Blanche is a consulting firm that advises 
businesses on environmental matters. Paul Roberts has worked for us 
for the past two summers. His work is outstanding, and he is an 
intelligent and genial person.
 
Last summer, as my assistant, Paul wrote a 25-page report that