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Bayer Animal Health - International Animal Health Portal - 2006 01 01 E (Page 2)

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Bayer Animal Health - International Animal Health Portal - 2006 01 01 E
- 2 -
information that can help to correctly assess possible dangers and problems in animal
husbandry and avoid them in good time. And thirdly, we provide binding guidelines
and recommendations which regulate the correct usage and handling of animal health
products in order to protect animals and, ultimately, end consumers as well."

Germany is one of the world's largest single markets for veterinary products. With a
market share of approximately eight percent, Bayer HealthCare is one of the leading
providers of animal health products. Developing a new product costs between EUR
55 and 100 million ­ a massive expenditure but one which is entirely justified in
terms of consumer protection considering that these health products are used on
animals involved in the production of food. It takes approximately ten to twelve years
until such drug products for the agricultural sector are ready for market.

Mobile veterinarian's office at the Event Farm
The veterinarians at the International Green Week Event Farm in Hall 3.2 will be
demonstrating the highly technical nature of their work with a veterinarian's office on
wheels ­ a vet's car equipped with a complete range of technology. Representatives
from professional veterinary medicine organizations will be demonstrating their
everyday work and the challenges involved in safeguarding animal health with the
help of dialog-oriented exhibition objects. "Veterinarians make a key contribution to
the safety of foodstuffs and thus to consumer protection as well," stressed Dr. Hans-
Joachim Götz, president of the Berufsverband Praktizierender Tierärzte (bpt), the
german leading professional association of practicing veterinarians.

Everything under control: from the stable to the table
The range of tasks performed by veterinarians has widened considerably in the past
few years, expanding from classical medicine to now comprise health management
and consumer protection as well. Thanks to their extensive training, veterinary doctors
are the most important professionals involved in safeguarding the safety and quality of
food derived from animals. They are active in monitoring and consulting at every stage
of the food chain with the goal of producing healthy animals and foodstuffs, are well
aware of the relevant interrelationships and have the necessary specialist knowledge.
Animal health products are used in a manner that satisfies consumer protection
concerns," said Götz.

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