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Bayer Animal Health - International Animal Health Portal - 2005 10 599 E (Page 1)

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Bayer Animal Health - International Animal Health Portal - 2005 10 599 E
Bayer HealthCare AG
D-51368 Leverkusen
Tel.: +49 214 30-1
News release
Believing in a goal can move mountains:
Experts Conquer Parasites Just as Sir Edmund Hillary
Once Conquered Mount Everest
International launch of new animal health product in New Zealand

Christchurch (New Zealand) / Leverkusen ­ Sir Edmund Hillary was the first per-
son to conquer Mount Everest. What does it take to accomplish such a feat? In addi-
tion to good physical fitness and a high level of motivation one needs a clear goal,
which is exactly what the experts from Bayer HealthCare had when they began work-
ing on a new deworming product for cats. Never losing sight of the goal, their long
"march" ultimately led to the development of a new animal health care product on the
basis of two active ingredients. One of these is new, and Bayer HealthCare's Animal
Health Division has become the first company to use it in an animal health product:
. From now on the new dewormer will be launched in Europe within the next
six months.

At the International Conference
of the World Association for the Advancement of Vet-
erinary Parasitology (WAAVP) in Christchurch, New Zealand, the scientists Dr. Chris-
tian Epe (Hanover Veterinary College, Germany) and Craigh Reinemeyer, Ph.D. (East
Tennessee Clinical Research
U.S.A.) presented test results and field studies affirming the
impressive performance of this product to over 600 of their colleagues from all over the
world at one of the conference symposiums.

The company is heralding a new era in deworming with this innovative animal health
product. After more than 20 years, Bayer has thus succeeded in developing a new

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