DAILY NEWS PROGRAM RUBRIC
Performance
Excellent 4
Good 3
Needs Work 2
Unacceptable 1
Score
Performance
All newscasters speak clearly, are
understood, and have the
appropriate eye line (look towards
and on the same level as the
camera or towards subject). They
stay present in the newscast, even
when they are not speaking.
Most
newscasters
speak clearly, are
understood, and
maintain the
appropriate eye
line.
Only a few newscasters
can be understood and
maintain the appropriate
eye line. Some
newscasters lose focus
while others are
speaking.
It is difficult to
understand the
newscasters' speech.
Newscasters are not
looking in the
appropriate direction.
Camera Work
Excellent 4
Good 3
Needs Work 2
Unacceptable 1
Score
Framing
Shots are focused, varied, well-
framed with excellent
composition. Proper headroom
& looking room are used.
Shots are
adequately
focused and
framed.
Shots are occasionally
out of focus and
unframed. There is little
variety in composition.
Shots are unfocused
and unframed with no
attention to
composition.
Movement
The camera is steady and pans,
tilts, zooms, or follows when
appropriate. Hand-held shots are
not distracting, but appropriate to
the type of news story.
The camera is
steady and most
shots move with
the action
appropriately.
The camera is mostly
steady. The camera does
not always follow the
action or is distracting to
the newscast (i.e. too
many zooms in and out).
No attempt has been
made to hold the
camera steady. There
are unnecessary pans
and zooms that do not
contribute to the
program.
Lighting
Excellent 4
Good 3
Needs Work 2
Unacceptable 1
Score
Lighting
The subjects are well-lit and the
lighting is appropriate to the style
of the broadcast. The subjects
are not casting distracting
shadows.
The lighting is
adequate and
does not distract
from the
broadcast.
Some of the lighting is
too dark or too bright
and distracts from the
broadcast.
There has been no
attention paid to
adequately lighting the
newscasters.
Sound
Excellent 4
Good 3
Needs Work 2
Unacceptable 1
Score
Sound
All of the narration is clear and
ambient sound is appropriate.
Any added sound effects
contribute to the program. There
is no unintentional sound (i.e. the
sound of something brushing
against the microphone).
Most of the
narration is clear
and the ambient
and chosen
sound is not a
distraction.
Some of the speaking is
difficult to understand
and the ambient and
chosen sound is not
always appropriate.
It is difficult to hear the
broadcasters. Ambient
sound is distracting.
Chosen sound effects
are not well integrated.
Visual Transitions
Excellent 4
Good 3
Needs Work 2
Unacceptable 1
Score
Visual
Transitions/
Editing
All transitions and images are
smooth, timely, and appropriate
for the script. Digital editing
transitions are appropriate and
not distracting to the overall
program.
Most transitions
and images are
smooth, timely,
and appropriate
for the script
.
Some of the transitions
and images are not
appropriate to the script.
Some transitions
(especially digital effects)
draw attention to
themselves and are
distracting and/or
repetitive.
Transitions are
distracting and show a
lack of skill and
knowledge of the
theory & equipment.
Content
Excellent 4
Good 3
Needs Work 2
Unacceptable 1
Score
Content
The overall flow of the program
is effective in its message and
creative in its presentation.
The information
presented is
effective, and
includes some
creativity that
enhances the
program.
Some of the information
is presented effectively,
but there is no creativity.
It is difficult to tell
what the ideas are
behind the stories,
segments, and
production choices.
There is a lack of
creativity.
