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MHz Networks - prod Manual (Page 7)

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MHz Networks - prod Manual
6
"Builder of homes with distinction."
"...with 20 convenient locations."
6. Price Information- Price information is not permitted in an underwriter announcement.
This includes interest rate information and any indication of saving or value associated
with the product or service.
Unacceptable examples include:
"... 7.7% interest rate now available"
"Making computer power affordable at every desk."
"No appraisal fee."
"Weekend Specials."
"Office products at discount prices."

** Special Note: Be careful not to include video of a restaurant or storefront window with price
listings on it, in-store video, price tags, etc.
7. Calls to Action- Any announcement that contains imperative words that directly instruct
the viewer to take action is not permitted. Words such as "try", "call", "stop", "go", "use",
"trust", "remember" and "see" are examples of "calls to action."
Unacceptable examples include:
"Ask about our IRAs."
"Call us for more information."
"Try Product X next time you buy oil."
"Remember John Williams Auto..."
"E-mail us at..."
Acceptable examples include:
"The telephone number is..."
"For more information, the phone number is..."
8. Products in Use- Products may not be shown in use. There should be no indication of the
customer consuming a product or service. Indication that a customer is enjoying the
product is also prohibited. There are some exceptions to this rule. Consult your Local
Producer Coordinator for possible approval of a product in use.
Examples of non-permissible products in use:
a. Woman cooking with underwriter's sauce.
b. People in a restaurant eating and enjoying food.
c. A person using an underwriter's telephone or Internet services.
d. Showing raw food and prepared food or food that is in and out of its container.
e. Showing people drinking alcohol or some other type of drink.
f. Showing a hairstylist cutting hair or a doctor examining a patient.
9. Announcements containing any inducements to buy, sell, rent or lease are not
permissible. Language or description that give reasons for doing business with an
underwriter is probably for promotional rather than identification purposes.

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prog App, August 2006 North TIERAwards, January 2006 North TIERAwards, January 2007 North TIERAwards, May 2007 North TIERAwards, NT RFP Guidelines Fall 07, Newsletter 08.04, Newsletter 10 04, Newsletter 12 04, Newsletter 2 05, Newsletter 09 07, Newsletter 10 05, Newsletter 11 07, Newsletter 12 05 1, Newsletter 9 05, registration instr, tiein consent, Shortz Guidelines 2008, Newsletter 8.03, mhz 2003schedule, Country Backgrounds, ESOL, English, Social Studies, Staff Training, 293 790 0 Programm 3 FR, 406 1490 0 Resolutions 2004 RUM, pres 121 HOY SAE 04, pres 130 JAMES SARAZIN AFRACHAN 02, pres 143 KOMATSU A JAP, pres 180 METCALFE C USA GSU 01 E, pres 182 MICHAS CPTE, pres 186 MYBURGH B ARMA 01, pres 206 ONUF ZUSABERK 01, pres 209 OWEN Z OWE 01 E, pres 225 ROCHAT C USABEN 04 FR, pres 235 SHAPLEY CIT 01 E, pres 33 BASTIAN YAKEL SAE 01(2), pres 357 Rumschoettel A FRA CHAN 01, 2004 0607 E, 2004 0685 D, 2005 0019 E, 2005 0046 E, 2005 10 599 E, 2005 11 1069 D, 2006 01 01 E, Ellmanns E, Jahn D, Londershausen D, Lowinski D,


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