10
Examples of acceptable messages:
"Century 21 Real Estate's market reports that now may be a good time to invest in commercial
realty as the economy is making a move in the upward direction. Family-owned commercial
businesses are on the rise with a particular interest toward personal services."
"Congratulations to Carma Adams for the grand opening of her new restaurant-Carma's Kitchen in
Fairfax, VA. We wish her much success with her new business."
"If you need further information on your particular illness, contact your doctor."
"If you would like to help the victims of India's earthquake, the following phone number will assist
you..."
"If you are interested in working with our program, we would be happy to hear from you. Our
Telephone number is..."
"If you have any more questions about obtaining a Visa, please contact your immigration
attorney..."
VI. Community Announcements
Community Announcements are for giving information of interest to the community. In this
segment, you can include information about special community events by various community
organizations and schools. You may also include store openings/closings/moving (see below for
special guidelines) and movie and music concert promos (see below for special guidelines). This
segment should not be used for extra underwriting time.
Store Openings and Store Moving
Announcements for new ethnic store openings and closings or announcements about a store's
new location should be included in the community bulletin or community news segment of the
program. These announcements can air as long as the Producer is not receiving any money and/or
services in exchange. The producer should be aware that they maybe required to sign a release
form. Contact your Independent Producer Coordinator for more information.
There should be no mention of prices or special giveaways or any calls to action. There should also
be no mention of address or phone numbers. You may only give the city and state.
Movie and Other Entertainment Promotions
Movie and entertainment (concerts/plays) promos can air minus calls to action and as long as the
producer is not receiving any money or special services. You may be required to sign a release
form. Contact your Independent Producer Coordinator for more info.
Announcements of where and when the movie or performance will be held and a telephone
number are permitted, but at the end of the promo only. Be mindful that if the company or person
sponsoring the entertainment event is an underwriter, you are not allowed to have any other
information about the event or movie during the program.
