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MHz Networks - prod Manual (Page 10)

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MHz Networks - prod Manual
9
V. Information Segments and Interview Segments
Information segments, including interviews, are for dispensing information. They should not be
used for selling a product or service. An information segment is not an extended underwriter spot.
The information segment should give all of the information needed, unless the viewers need to
consult their own doctor, lawyer, financial advisor, etc. The viewer should not have to call the host
of the segment or the Producer for additional information.
Addresses, telephone numbers, and web addresses following or during an information segment or
an interview are not acceptable unless the organization is a non-profit organization or company.
There should never be an information segment with the same person or organization as an
underwriter in the same program. This also involves situations in which there are special holiday
events (parties, meetings, etc.) being sponsored by a particular underwriter.
Due to MHz NETWORKS' broadcast license, only MHz NETWORKS is allowed to raise money on the
air. As an independent production company, you are not allowed to use your airtime to raise
money for you or for any other person or organization, non-profit or for-profit without prior
approval from MHz NETWORKS' management.
Examples of unacceptable messages:
"Smith's Dry Cleaners on 1801 K. St., NW is for sale. Century 21 Real Estate is offering the listing at
$106,000."
"We are happy to announce the grand opening of Carma's Kitchen on Gallows Rd.
They have a variety of dishes including spicy chicken and rice, tuna casserole, and Mango wine.
For more information call Carma at 703-525-FOOD or visit her restaurant on 2020 Gallows Rd."
"If you have any questions or are in pain and need medical advice, call my office at..."
"If you want more information about how to file your tax forms, call me at..."
"John Doe has cancer and his family needs your help to pay the medical bills. Please send your
donation to..."
"Saint Marks's church needs a new roof. Please send donations to..."
"Our air time costs $1200 per hour, please help defray this cost so that we may continue to bring
you this great program."
"You can pick up this great book at all Borders book stores and Crown book stores.

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