AVERAGE CIRCULATION
Total Average Paid Circulation:
% of Total
3,206,098
Subscriptions (Individual): See Par. 9(c)
3,123,136
97.4
Single Copy Sales:
82,962
2.6
Total Paid
3,206,098
100.0
Paid Advertising Rate Base:
3,150,000
% Above/Below Rate Base (+/)
1.8
PRICES
AVERAGE PRICE
Represents the price of individual subscriptions sold during the 12 month period ending June 30, 2001
Average subscription price:
Net
Gross
Per Copy
$0.98
(optional)
Annualized
$53.63
(optional)
Single copy cover price
to 09/10/01
$2.99
since 09/10/01
$3.50
Publisher's suggested 1 year price
$81.95
SUPPLEMENTAL ANALYSIS OF PRICES
Gross individual subscriptions sold in the six month period ended December 31, 2001 at below 35% of average net price.
None Claimed
ANALYSIS OF TOTAL NEW AND RENEWAL SUBSCRIPTIONS
Total gross individual subscriptions (new and renewal) sold in the six month period ended December 31, 2001
MAGAZINE
PUBLISHER'S STATEMENT
Subject to Audit
Audit Bureau of Circulations
900 N. Meacham Road Schaumburg, IL 60173-4968
P: 847.605.0909
·
F: 847.605.0483
URL: www.accessabc.com
1
1
2
A
2
B
3
A. DURATION
%
(a) One to six months (1 to 28 issues)........................
564,343
20.3
(b) Seven to eleven months (29 to 51 issues) ............
237,819
8.6
(c) Twelve months (52 to 55 issues)..........................
1,866,212
67.2
(d) Thirteen to twenty-four months..............................
68,746
2.5
(e) Twenty-five months and more ..............................
40,503
1.4
Total Subscriptions Sold in Period.........................
2,777,623
100.0
B. USE OF PREMIUMS
(a) Ordered without premium......................................
2,263,992
81.5
(b) Ordered with material reprinted from this
publication.........................................................
None
(c) Ordered with other premiums, See Par. 9(e).........
513,631
18.5
Total Subscriptions Sold in Period.........................
2,777,623
100.0
C. CHANNELS
%
(a) Ordered by mail and/or direct request (may include
direct mail, renewal mail, insert cards, television,
direct mail agents, Internet and e-mail, etc.)
2,345,315
84.4
(b) Ordered through salespeople:
1. Catalog agencies and individual agents - includes
institutional and library subscriptions................
18,266
0.7
2. Publisher's own and independent salespeople - in-
cludes sales through both direct personal contact
and telemarketing efforts for consumer, trade and
public place subscriptions ................................
268,835
9.7
3. Members of schools, churches, fraternal and sim-
ilar organizations - includes fund raising programs
directed to individuals.......................................
145,207
5.2
(c) Association members............................................
None
Total Subscriptions Sold in Period ........................
2,777,623
100.0
For the six months ended December 31, 2001
Field Served: A weekly magazine of news and pictures from the world of sports.
Established:
1954
ABC Member since:
1955
Frequency:
55 times/year
ABC Member Number:
04-1155-0
Published by Time Inc.
Time & Life Building, Rockefeller Center · New York, NY 10020
P: 212.522.1212 · URL: www.sportsillustrated.com
