SI.com siabc 1201 Page 6
FIVE YEAR ANNUAL TRENDS
Total average paid circulation as reported in June and December Publisher's Statements
VARIANCE
Latest released Audit Report for 12 months ended June 30, 1999; Variation from Publisher's Statements
Audit Period
Ended
Rate Base
(Paid)
Audit Report
(Paid)
Publisher's
Statements
(Paid)
Difference
(Paid)
Percentage
of Difference
(Paid)
06-30-99
3,150,000
3,267,397
3,272,870
-5,473
-0.2
06-30-98
3,150,000
3,245,150
3,246,864
-1,714
-0.1
06-30-97
3,150,000
3,224,626
3,225,929
-1,303
-0.0
06-30-96
3,150,000
3,262,639
3,267,890
-5,951
-0.2
06-30-95
3,150,000
3,292,152
3,294,785
-2,633
-0.8
10
3,252
3,267.1
3,266.6
3,208.9
3,223.8
1997
1998
1999
2000
2001
0
1,200
2,400
3,600
4,800
6,000
Circulation (000)
Legend
Single Copies
Paid Subs.
Post Exp. Copies
Average Rate Base
Avg. Annualized Subs. Price (Net)
N/A
N/A
N/A
N/A
53.63
% Post Exp. Copies
0.9
1.3
1.2
2.3
2.5
% Subscriptions
96.4
96.3
96.5
96.6
96.6
% Single Copies
3.6
3.7
3.5
3.4
3.4
Average Rate Base
N/A
3,150,000
3,150,000
3,150,000
3,150,000
% Above/Below Rate Base
N/A
3.7
3.7
1.9
2.3
11
We certify that to the best of our knowledge all data set forth in this Publisher's Statement are true and report circulation in accordance with
Audit Bureau of Circulations' Bylaws and Rules.
SHAUN GURL
MICHAEL J. KLINGENSMITH
Date Signed: January 30, 2002
04-1155-0
Vice President Consumer Marketing
President
Sales Office: New York 212-522-1212; Atlanta 404-364-4020; Boston 617-954-9400; Chicago 312-321-7800; Detroit 248-988-7700;
Los Angeles 310-268-7200; San Francisco 415-982-5000; Toronto 416-922-0528
Page 6 of 6 - Sports Illustrated (04-1155-0)
Copyright © 2002 Audit Bureau of Circulations. All rights reserved.
