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SI.com - siabc 1201
Page 2 of 6 - Sports Illustrated (04-1155-0)
Copyright © 2002 Audit Bureau of Circulations. All rights reserved.
ANALYSIS OF AVERAGE CIRCULATION
PAID BY ISSUES
SUPPLEMENTAL ANALYSIS OF AVERAGE PAID CIRCULATION
Analysis not required
AVERAGE CIRCULATION of Regional, Metro and Demographic Editions
See Page 3.
POST EXPIRATION COPIES
(a) Average number of copies served on subscriptions not more than three months after expiration.
87,519
2.8%
GEOGRAPHIC DATA for the July 30, 2001 Issue
Paid circulation of this issue was 0.7% less than the total average paid circulation.
Analysis by ABCD County
February 12, 2001 issue used in establishing percentages.
4
A
Oct.
1
3,212,241
52,335
3,264,576
8
3,220,095
60,038
3,280,133
15
3,161,824
65,177
3,227,001
22
3,209,727
50,257
3,259,984
29
3,124,678
81,967
3,206,645
Nov.
5
3,132,755
51,375
3,184,130
12
3,165,573
109,086
3,274,659
19
3,163,531
79,667
3,243,198
26
3,202,369
54,609
3,256,978
Dec.
3
3,149,938
52,641
3,202,579
10
3,122,207
59,540
3,181,747
17
3,114,056
84,410
3,198,466
24
3,134,102
95,403
3,229,505
Issue
Subscriptions
Single Copy
Sales
Total Paid
Issue
Subscriptions
Single Copy
Sales
Total Paid
July
2
2,979,141
172,688
3,151,829
16
3,076,630
76,291
3,152,921
23
3,086,763
67,905
3,154,668
30
3,121,342
61,908
3,183,250
Aug.
6
3,052,450
99,521
3,151,971
13
3,069,235
154,929
3,224,164
20
3,092,791
71,797
3,164,588
27
3,116,779
81,933
3,198,712
Sept.
3
3,058,429
136,909
3,195,338
10
3,081,750
71,958
3,153,708
17
3,095,724
63,902
3,159,626
24
3,134,277
117,792
3,252,069
4
B
5
6
7
A
CANADA
County Size
% of Canadian
Population
Total
Circulation
% of Total
Circulation
Index
(% of Circulation/
% of Population)
A
67
65,190
72.0
107
B
18
15,573
17.2
96
C
6
4,255
4.7
78
D
9
5,524
6.1
68
U.S.
Data for coterminous 48 states.
County Size
% of U.S.
Households
Total
Circulation
% of Total
Circulation
Index
(% of Circulation/
% of Households)
A
40
1,312,073
43.2
108
B
30
981,018
32.3
108
C
15
410,023
13.5
90
D
15
334,093
11.0
73
County Size Group Definitions by the A.C. Nielsen Company

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